Optimising Your Asbestos List Listing
Your listing is your shopfront on Asbestos List. A complete, verified, well-written profile earns more enquiries and ranks higher in the directory than a half-finished one. Your dashboard already shows a profile completeness score and how your listing is performing. This guide is about doing the work behind those numbers well.
Complete your profile
The dashboard scores your profile out of 100 and rates it Basic, Good, or Complete. Every empty field is a reason for a customer to choose someone else, so aim for Complete. The items that carry the most weight are a real description, your contact details, a logo, your address, and at least one service, category, and certification. The score links each missing item straight to the right spot on your listing editor.
Write a description that wins work
The description is where you convince someone to call. Make it count:
- Lead with what you do and where you do it, in plain language.
- Name your licence class. If you hold a Class A or Class B removal licence, say so. Our Class A vs Class B guide explains why that matters to customers.
- Spell out what sets you apart, such as response time, years in the trade, accreditations, or the kinds of jobs you specialise in.
- Write for people, not search engines. Keyword-stuffed text reads badly and won't help you.
Pick the right categories and services
Your categories and services decide which directory and location pages your listing appears on, so select every one that genuinely applies, whether that's surveying, removal, assessment, testing, or disposal. Don't claim services you don't offer, but don't leave real ones off either, because each missing category is a page you won't appear on.
Set your location and service area
Your suburb, state, and service radius determine which local pages you show up on. Set them to match the areas you actually cover so you appear in front of the right customers and don't waste enquiries from places you can't service.
Get verified
Verification is one of the highest-value things you can do. Verified listings rank higher in directory search, carry a verification badge that builds trust, and get a dofollow link to your website, which passes real SEO value. Unverified listings get a nofollow link, which doesn't. Our team reviews verification, so add your licence numbers and ABN to make it straightforward, then request it from the contact page or the prompt on your dashboard.
Add licence numbers and certifications
Licence numbers and certifications are exactly the trust signals a customer looks for before they hand over an asbestos job, and they also support your verification. List them in full.
Connect LinkedIn and Google
Linking a LinkedIn Company Page and a Google Business Profile rounds out your presence, and connecting Google means your rating and reviews can show on your listing. Both are free and take a few minutes:
Keep it current
Update your details whenever they change. Edits to a published listing are reviewed before they go live, which keeps the directory accurate and trustworthy. If a customer reports something out of date on your listing, you'll see it on your dashboard, so correct it promptly.
Use your analytics
Your dashboard shows how many people saw your listing in search, viewed your profile, and clicked through to your website or contact details, along with the search terms that brought them to you. Watch what's working and use it to sharpen your description, services, and categories over time.
Ready to make changes? Edit your listing or head to your dashboard to see your profile score and analytics.